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This web site ballcardz.com had the following on the site, "Enter your e-mail address to receive our newsletter." We noticed that the webpage said "com! Cards of all your favorite players; from A to Z! Hall of Fame Cards." It also said " While Ken Griffey, Jr. baseball cards make up the majority of our inventory, you can still find cards of your favorite players! If you cant find what youre looking for, just use the search feature above. If youre not looking for baseball cards, we also have foo." The header had baseball cards as the highest ranking optimized keyword. It is followed by football cards, basketball cards, and ken griffey jr which isn't as ranked as highly as baseball cards. The next words ballcardz.com used was mickey mantle. babe ruth was included but could not be viewed by web engines.